About Us
"At Zoined, we believe that by transforming data into actionable insights, businesses can unlock their full potential and achieve remarkable results."
Sasa Moilanen,
Zoined's Co-founder and CEO
OUR MISSION
Give decision-makers the clarity they need to act with confidence.
We built Zoined so the people running the show are the first to see the numbers, not the last. With clear insights instead of late reports or messy spreadsheets, they can react faster and make decisions that matter.
Our mission goes beyond saving time. Clarity helps businesses grow stronger, keep teams aligned, and serve customers better. From spotting a dip before it becomes a trend to catching a breakout product early, we make sure every decision is built on facts, not guesswork.
OUR MISSION
Give decision-makers the clarity they need to act with confidence.
We built Zoined so the people running the show are the first to see the numbers, not the last. With clear insights instead of late reports or messy spreadsheets, they can react faster and make decisions that matter.
Our mission goes beyond saving time. Clarity helps businesses grow stronger, keep teams aligned, and serve customers better. From spotting a dip before it becomes a trend to catching a breakout product early, we make sure every decision is built on facts, not guesswork.
OUR VISION
We see a future where reporting speeds you up, not slows you down.
Insights flow naturally, meetings start with answers, and technology feels like it is working for you instead of against you. Data is no longer locked behind complex tools but available to everyone, right when it is needed.
Our vision is a world where decisions are clear at every level, from the CEO to the shift supervisor. Information is simple, shared, and ready to support action. When reporting becomes second nature, businesses move faster, teams stay aligned, and great decisions come from facts you can trust.
WHO WE ARE
We’re a small team based in Finland, but our impact and our ambitions? They reach far beyond it.
We come from different backgrounds: operations, finance, tech, BI, analytics, retail, hospitality. What unites us is a belief that data should empower people, not overwhelm them. We’ve seen too many businesses with great potential get stuck using tools that just weren’t made for the way they work. So we built something better.
Zoined is the result of double-digit years of listening, iterating, and obsessing over the details that make or break a tool in the real world. And we’re still at it.
Nothing is ever perfect, and the only way to keep improving is to keep listening. So we stay close to our customers, respond to real feedback, and evolve the product as their needs grow and shift.
We don’t believe in bloated features or flashy dashboards no one uses. We believe in a product that solves problems.
Our Values

Respect
Respecting all the stakeholders we have, as well as our environment and society.

Curiosity
Curiosity is the prerequisite for learning. "Aim at first understanding others, then being understood by others."

Progress
Our drive for progress keeps us running faster & longer every day. Progress combined with respect and curiosity leads to continuous learning & improvement. We seek solutions that help our customers optimize their operations day after day, week after week, year after year.